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Instacart Analysis

A Tableau dashboard built to understand reorder behavior, category demand, and how order volume relates to loyalty - helping translate shopping data into retention and merchandising insights.

Tableau Customer Analytics Retention Insights
Instacart reorder behavior and timing
Reorder timing

Shows when customers return to reorder-separating quick “top-up” behavior from routine, planned shopping cycles.

Top departments and products with demand indicators
Category demand

Highlights top departments/products and how demand concentrates - useful for prioritizing merchandising and inventory focus.

Order size and loyalty patterns across categories
Loyalty & order size

Connects order volume with reorder rate to identify “staple” categories vs. occasional purchases - a clean view of loyalty drivers.

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